Your Instagram isn’t only your portfolio, it’s a first impression

Josh Ackermann, marketing specialist, waves at a party to show an approachable Instagram face.

How do you set a good first impression with your potential customers using Instagram? Most small business owners treat Instagram like a digital scrapbook. A place to drop photos of finished work, tag a few hashtags, and hope the algorithm does the rest. But here’s the thing: for most small businesses, Instagram isn’t where people […]

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