Are your sales low? Are your social media posts converting? Are people bouncing off your website? Put aside a few minutes to walk through these quick steps to find out. A speedy, little audit can reveal simple issues that may be costing you leads without you even realizing it.
Peek at your social media. Are you posting consistently? More importantly, are you creating content that educates, entertains, or solves a problem? A consistent brand voice and valuable content will always outperform random posts.
Look at your website. Is it easy to navigate, and does it clearly tell visitors what you do? Most importantly, does every page have an optimized marketing funnel that leads to clear CTAs, such as “Contact Us” or “Get a Quote”?
Next, check your SEO and AEO. Your website should target keywords your customers are searching for while also answering common questions in a way that search engines and AI tools can easily understand.
Then, review your Google Business Profile and online reviews. Keeping your business information up to date and responding to customer reviews helps build trust and improves your visibility in local search results.
Finally, test your contact forms and mobile experience. If visitors can’t easily contact you or your website doesn’t work well on a phone, you’re likely losing potential customers.
Quick Marketing Checklist
- Consistent, valuable social media content
- Clear call-to-actions on every webpage
- SEO and AEO optimized content
- Up-to-date Google Business Profile
- Positive reviews and testimonials
- Working contact forms
- Fast, mobile-friendly website
If you checked most of these boxes, you’re on the right track. If not, a few small improvements could make a big difference in generating more leads.
Want help? Book a free 15-minute marketing audit and discover where your biggest opportunities for growth are.
